The hotel is located in the middle of the city centre on Avenue Abdelkarim Khattabi, heading directly towards Koutoubia Mosque. Links to the public transport network are within around 100 m, whilst the bus and train stations are some 800 m and 400 m away, respectively. Marrakech-Menara Airport is just 10 minutes' away (approximately 7 km) and it is a 15-minute walk to the famous Djemaa el Fna square.

From a new generation of 3-star hotels with special services and sweet harmony between staff and clients, the hotel is a mix of originality and contemporary style to make guests feel a difference without disturbance. Comprising 92 beds distributed over 47 rooms, in triples, doubles and singles, the air-conditioned establishment features a lobby with 24-hour reception and check-out service, a hotel safe, cloakroom, lift access and a TV lounge. Guests may dine in the café or restaurant and sip their favourite drink in the bar. Those arriving by car may leave their vehicle in the car park.

All the clean rooms contain an en suite bathroom with a shower, a direct dial telephone, flat screen satellite TV, wireless Internet connection and a minibar. The air conditioning and heating are individually regulated. Rooms with double and king-size beds are available. Further standard amenities include a safe, tea and coffee making facilities, a washing machine, an ironing set and a balcony or terrace.

Every weekend is dedicated to a genre of music such as a guitarist or an organist who can play according to clients' taste. Guests may take a refreshing dip in the indoor swimming pool and children can enjoy their own swimming area. For additional fees a sauna, steam room, massage treatments and windsurfing are provided. For golfers there is a golf course around 2 km from the hotel.